Roblox’s Spotify Island introduces hip-hop themed virtual world
Roblox’s Spotify Island now welcomes Robloxians to Hip Hop Planet, a new destination designed to highlight a new generation of hip hop artists and showcase their work.
Inside the new virtual world Spotify Island It will also soon be partnering with chart-topping recording artist Doechii, allowing fans to interact with the artist’s avatar through a series of interactive activities dubbed “Queen of the Swamp.”
Planet Hip-Hop is a futuristic world within the platform that will also serve as “a meeting place designed to bring artists and fans closer together as they play, explore and connect,” according to Spotify Blog Post.
In a blog post, Spotify claimed that hip-hop streams on its service total more than 44 billion monthly streams. The blog post promises “curated moments,” starting with a partnership with Doechii. After launch, fans can interact with Doechii in a swamp-themed area inspired by the musician’s Florida roots. Players who answer a series of questions correctly earn a crocodile tail. The interactive event is a tribute to her recent remix of “Persuasive” with R&B singer SZA.
The blog post also promises several Easter eggs in Planet Hip-Hop. Robloxians can also create their own hip-hop beats and can purchase avatar items, parkour moves and emotes. Upcoming items include patchwork bubble jackets and moon shoes, According to TechCrunch. Players can also earn Doechii swag, which they can have her virtually autograph. The items include crocodile-themed gear and a blue mullet inspired by the “Persuasion” music video.
In Planet Hip-Hop, they can also find the Speed Shop, where they can customize their vehicle. This will eventually include a crocodile car, also inspired by Doechii.
In a few weeks, Robloxians will have the opportunity to participate in a scavenger hunt across the hip-hop planet. Those who complete all missions within 72 hours of launch will unlock an exclusive pair of space glasses.
Doechii is just Planet Hip-Hop’s first rapper. Steven Conaway, Spotify’s senior art director, told TechCrunch that the destination will highlight the work of young hip-hop artists, citing “Internet tech voices” as examples, citing Year and Trippie Redd as examples of Doechii.
“We wanted to create a space inspired by the latest hip-hop era, exploring how contemporary artists and fans are redefining what the genre looks and sounds like,” he said.
The move to highlight hip-hop artists is another sign of the sandbox gaming platform’s transformation from a company primarily serving kids to one entering the teen and adult market.
Spotify Island debuted on Roblox four months ago, making Spotify the first streaming service to launch on Roblox. Before Planet Hip-Hop, the streamer launched K-Park, dedicated to highlighting some of the platform’s top K-pop musicians.
If you can’t get enough music on Spotify, visit our list of Roblox music codes for September to keep your music flowing. And, once you’ve got all the Doechii avatar merchandise you need, check out our list of Roblox promo codes for September to download some extra free gear to mix and match. You can show it all in one of the best Roblox games of 2022, where even the most discerning gamer can play a variety of games.